Mais um gol de Neymar

Tão impressionante quanto as marcas que Neymar alcança nos gramados são suas conquistas fora de campo. Vindo de um segmento onde há um enorme histórico de desperdício de fortunas por alguns craques da bola, que se mostraram verdadeiros penas de pau na gestão de suas finanças, Neymar e seu pai têm demonstrado que conhecem bem o campo do marketing.

Antes mesmo de atingir o topo de sua carreira,  Neymar teve sua marca desenvolvida pela agência Loducca. Coisa que poucos jogadores brasileiros pensaram em fazer e os que pensaram só o fizeram depois de se aposentarem. Para um cara que já estrelou 7 campanhas publicitárias simultaneamente, pode parecer um pequena ação, mas é uma grande declaração que, no jogo dos negócios, não haverá caneladas. Ele também entrará para vencer.

Veja o vídeo sobre a construção da marca NJR.




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